Guide to reporting and conversions, email design tips and more

Why mailto links are an email marketing mistake | Clever ways to get your Kickstarter project funded | iOS 7 Mail and Gmail's tabbed inbox - what you need to know | Client search, now in accounts with many clients | Responsive email design - should you charge extra for it? | Community Champion: Nicole Merlin, email expert and blogger |

Web version   |   Edit your subscription   |   Unsubscribe July 2013 NEWSLETTER  How do you determine whether a campaign has been successful? And what do all the stats mean, anyway? In our guide on Reporting, Conversions and Email, we've not only demystified key campaign metrics, but how to measure email's contribution towards bigger-picture marketing goals - get it now for free. Why mailto links are an email marketing mistake While a mailto link may be the quick-and-dirty way to collect responses to an email campaign, there are some big drawbacks to using them. From email client glitches to ugly code, here's why using a contact form is the better choice. Clever ways to get your Kickstarter project funded The My Little Geek team show us how they gave their Kickstarter project a flying start by rallying their friends and customers through some pretty smart email and viral marketing! Read this analysis to find out what their most effective tactics were. In our gallery: Your invitation to email greatness Email invitations are the staple of this month's new additions to our gallery - mark your diaries! From Canvas conference in Birmingham, UK (which we love) to the site launch celebration for The Song Room, it looks like everyone's getting their party started with email.  Follow us on Pinterest for daily email design inspiration direct from our gallery iOS 7 Mail and Gmail's tabbed inbox - what you need to know Put on your email robe and wizard hat - it's time to get up to speed with changes in two clients. First up, there's Apple's new Mail app on the iPhone - we've got a sneak-peek. Also, will Gmail's new inbox affect your open rates? Here's our take - we'd love to hear yours, too! Client search, now in accounts with many clients If you have 15 or more clients in your account and use the drop-down menu to switch between them, you'll notice that we've added a search box, just to make things that little bit easier. Responsive email design - should you charge extra for it? When selling email to clients, should mobile-friendliness be a default, or an optional add-on? We've summarized some of the impacts on time and strategy that designers should consider before signing a contract. There's a lively discussion on this topic - read on, then chime in! Community Champion: Nicole Merlin, email expert and blogger Have a hot email hack or tip? Blog about it! This is how Nicole Merlin has risen to fame with Email Wizardry, where she regularly posts workflow ideas, advice and her favorite campaigns. In our Community Champion interview, we discuss Mailbox, giving back to the design community and why email is so misunderstood. You’re receiving this because you’re an awesome Campaign Monitor customer or subscribed via our site. Edit your subscription   |   Unsubscribe instantly Campaign Monitor 404/3-5 Stapleton Ave, Sydney, Australia