Create irresistible email content

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How to create a killer value proposition in your next email campaign  The value proposition could well be the most important part of your email campaign; it tells your recipient exactly what your offer is and why they should care. We’ll teach you the 3 elements of an effective value proposition and show you actionable examples of great value propositions that compel people to take action.  Learn the 3 elements

The Future of Email Marketing   Find out about this year's trends with our future-forward email marketing resources.

3 priorities for prepared email marketers Thinking about how you can improve your email strategy this year? Here's our advice. See the priorities     Free series: The Future of Email Marketing Learn about the latest email trends with General Assembly, delivered to your inbox. Get the series     How we’re evolving our email strategy in 2015  See how we’re evolving our email marketing strategy here at Campaign Monitor. See our strategy

Further reading  How to send plain-text emails that convert Using the EMV index to write better subject lines Techniques for progressively enhancing type in email

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